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Welcome to the new Chapel Hill ISD website! We are still in the process of moving over information from our old website and making exciting updates to our new site. Please excuse the mess!

2 days ago

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Communications and Public Relations Home

Communications

About Us

The Chapel Hill ISD Communications and Marketing Department connects students, families, staff, alumni, and the community through clear and engaging communication. We serve as the district’s voice—sharing stories, promoting programs, and strengthening relationships with local businesses, media, civic groups, and government partners. Our services include internal and external communications, media relations, branding, digital content, crisis communications, marketing, public information requests, and community partnerships. Through strategic messaging and creative outreach, we aim to build trust, celebrate achievement, and ensure every audience stays informed and inspired by the mission and success of Chapel Hill ISD.

Branding Guide

Public Information Request Form

District Logos

Schools

 

Good communication is the bridge between confusion and clarity

Our Purpose and Principles

To build trust, connection, and pride in Chapel Hill ISD by sharing impactful stories, strengthening internal and external communication, and promoting the district’s mission through strategic marketing efforts.

To deliver clear, timely, and engaging communication that informs, inspires, and unites students, staff, families, and the broader community—amplifying the voices, achievements, and opportunities within Chapel Hill ISD.

To be a trusted and innovative leader in school communications—where every message matters, every story builds connection, and every stakeholder feels informed, included, and empowered.

  • Clarity
    We communicate with purpose, precision, and transparency—ensuring every audience can access and understand important information.

  • Connection
    We prioritize relationships by listening actively, celebrating our people, and fostering meaningful engagement with all stakeholders.

  • Creativity
    We embrace fresh ideas, modern tools, and compelling storytelling to bring our brand and mission to life.

  • Collaboration
    We work side-by-side with campuses, departments, and community members to ensure communications reflect and support the whole district.

  • Integrity
    We honor the public trust by sharing accurate, responsible, and honest information that upholds the district’s reputation.

  • Equity
    We strive to ensure every message reaches every family—across languages, devices, and access points—because communication should never be a barrier to engagement.

  • To deliver clear, timely, and engaging communication that informs, inspires, and unites students, staff, families, and the broader community—amplifying the voices, achievements, and opportunities within Chapel Hill ISD.

  • To be a trusted and innovative leader in school communications—where every message matters, every story builds connection, and every stakeholder feels informed, included, and empowered.

    • Clarity
      We communicate with purpose, precision, and transparency—ensuring every audience can access and understand important information.

    • Connection
      We prioritize relationships by listening actively, celebrating our people, and fostering meaningful engagement with all stakeholders.

    • Creativity
      We embrace fresh ideas, modern tools, and compelling storytelling to bring our brand and mission to life.

    • Collaboration
      We work side-by-side with campuses, departments, and community members to ensure communications reflect and support the whole district.

    • Integrity
      We honor the public trust by sharing accurate, responsible, and honest information that upholds the district’s reputation.

    • Equity
      We strive to ensure every message reaches every family—across languages, devices, and access points—because communication should never be a barrier to engagement.

Social media is just one part of what we do

District & Campus Branding

As Chapel Hill ISD has grown in recent years, so has the interest in creating spirit wear/apparel and other items. CHISD's intent is not to restrict those activities, but to maintain control over the way our name and mark are used and the quality of products bearing that name. The Branding Guide explains the proper use & display of the official Chapel Hill ISD logo to ensure consistency. The use of these standards will assist with community recognition of the district logo.

Logo Usage Policy:

Use of the district and campus logos as provided by the District ensures they are rendered consistently and legibly in all print and electronic communications. No element of the district or campus logos may be used to promote non-district activities or to imply endorsement without prior written approval. All parties must receive explicit permission from the district to produce the Chapel Hill ISD Logo on any item or apparel.  All CHISD Logos should not be modified or altered. 

Media Requests

The Communications Department is responsible for all media requests. All media inquiries should be directed to Chapel Hill ISD Communications and Public Relations Director, Elissa Thompson

If you have a suggestion or idea for a news release, please provide as much information about the activity or event as possible via email.  Be sure to include a contact name and number. Photos should be sent at a high enough resolution for print purposes (generally at least 150 pixels per inch).

Attention Members of the Press

To ensure the safety and privacy of our staff and students, please contact the Communications Department to obtain clearance before going onto, or into any of our campuses, or district facilities. We will be happy to help coordinate access and/or interviews for you

Public Information Request (P.I.R.)

Requests for public information are handled in accordance with the Texas Public Information Act, Texas Government Code Chapter 552.001. All requests for public information should be submitted, in writing, to the Chapel Hill ISD Communications Department. You may submit a request using the online form link to the right or a printed form.

Need to submit a printed form?

It is the responsibility of any individual requesting public information to submit their request in writing through one of the following designated channels with a printed form on the right.

 

E-mail:
Elissa Thompson, Public Information Officer and Director of Communications

 

Mail:
Chapel Hill Independent School District
Attn: Communications Dept.
11134 County Road 2249
Tyler, Texas 75707

 

Fax:
(903) 566-8935
Attention: Communications Department

 

In- Person:
Chapel Hill Independent School District
Attention: Communications Department
11134 County Road 2249
Tyler, Texas 75707

 

 

Submit Request Here

 

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